Mary Portas is an expert in the retail department, she has the knowledge every new business want to know! She is most famous for transforming Harvey Nichols and there world renowned window displays. Since then she opened a PR company Yellowdoor, which has been very successful and worked with many big brands. She went on to make a few TV series' transforming fashion boutiques, bakeries and even antique stores to a successful business.
Now Mary has dove in head first with her whole reputation on the line to see if she really is as good as she says she is. Mary has launched her own brand "MARY" through House of Fraser. The Brand is aimed at women over forty and it is a lifestyle brand....a place where you cant only get staple pieces to keep you stylish through the seasons but you can also buy your coffee, stylish home accessories and maybe even a cheeky dildo (if she was allowed). She is a headstrong women who doesn't like the answer NO, with this in mind she has certainly pushed the boundaries of House of Fraser, she hasn't got everything she wanted, but just about!
From recently being involved in the David Nieper Competition, creating a 5 piece collection for the over 50's. I have realised that this market is in desperate need for some life to be injected into it .... I think it is great what Mary has done! Also loving the way she has used models that are the age she is targeting to, I think this makes all the difference!! And the women look chic and confident she doesn't make them look old she makes them look 10 years younger. She has tapped into a great market while achieving a modern, contemporary shopping experience! A definite see the next time I am in London Town!
Ashley J
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