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Monday, 3 October 2011

Fashion Hates People


Fashion Hates People? This is my fashion comment. Caryn Franklin’s: All walks beyond the catwalk, which exposes models of all different shapes, sizes, colour and age. Showing us that everyone is beautiful, and it is the imperfections that make us special. David Koma who was part of this project says “without individuality or identity we have nothing that makes us special or important”. A photo shoot from America’s Next Top Model also inspired me which exposes the models fears or previous bullying, words that hurt them, written all over there body, therefore exposing them because they’re telling you one of their secrets , making them that little bit more relatable to real people.

The comment Fashion hates people? Is it true? We all want to be on top, but without people we would have no market. However fashion has a huge influence on society today. Should we be trying to make it more relatable? Probably not, everyone wears clothes; people are still going to buy clothing, whether we bring it to their attention or not. However designer’s today shock and show graphic images of their clothing spending thousands of pounds just to influence what the high street sells.

A quote from The Devil wears Prada”:
“This... stuff'? Oh. Okay. I see. You think this has nothing to do with you. You go to your closet and you select... I don't know... that lumpy blue sweater, for instance because you're trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don't know is that that sweater is not just blue, it's not turquoise. It's not lapis. It's actually cerulean. And you're also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent... wasn't it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room from a pile of stuff.” 

Comme de garcon, Gareth Pugh and Charlie Le Mindu are all Perfect examples of designers who create garment that no one would ever wear they do it to exploit themselves and get their name on the map. Imagine the queen wearing a pair of Alexander McQueen crab shoes; it would never happen. Comme de garcon creates a dress with a padded back making you look like you have a hunch back, is this beautiful? They are almost thinking unrealistically however it works on their side. Publicity!

For my promotion I want to put across how fashion hates people! By living up to it and showing controversial fashion imagery. Having a group of real people; wearing outlandish garments: Exposing these designers by proving that on real people these clothes are impractical and ridiculous. They call their collections ready to wear, when in fact you would have to be of a certain persona to be able to wear these clothes. Your everyday women can’t wear these and I think this is why many people are scared of fashion. So I have placed normal women in a mug shot position dressing them in these clothes to communicate “Fashion Hates People” it makes you look, it makes think because fashion could not survive without people.

Ashley J

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