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Sunday 5 August 2012

Olympic Dress


Keeping with the Olympic theme, I am now going to give a brief idea about the fashions at the Olympic village. As it has turned into battle of the fashion designer, Stella McCartney, Giorgio Armani, Ralph Lauren, Prada, Hermès and Salvatore Ferragamo are designer names associated with the catwalks of Paris, Milan and New York. These designers are responsible for the all the looks you will see while watching the 2012 Olympics. Here is brief description of the team GB clothing extracted from online.

Giorgio Armani, who has designed the Italian Olympic team’s official kit, recently declared that London 2012 would be “the most fashionable Olympic Games ever”.



And it’s all Britain’s fault. As host country, we fired the starting gun on the style stakes a year ago when it was announced that Stella McCartney would create the official range of garments for Team GB.
It is slick, patriotic - and at times extremely tight-fitting: the kit in which Team GB will go for gold at this summer's Olympic games has been revealed. The unmistakable angles of the Union Flag are the decorative seam that runs through this enormous collection, that encompasses everything from "Techfit" skin-hugging swimwear to bulky BMX helmets. Designed by Stella McCartney and produced by the German sportswear company Adidas, the official Team GB range caters for 900 British Olympic and Paralympic athletes competing in 46 sports. In a project that has been in development for two years, McCartney has designed 590 different items of clothing, all created to maximise the athletes' efficiency in their various disciplines.

Yet McCartney, 40, said that form has been just as important a consideration as function as she planned the kit. The athletes, she said: "turn around and say 'If i feel that I look good it will enhance the way I perform'". She added: "I hope I have managed to do Great Britain proud, and hopefully the nation will like it."

The red has been removed from the red white and blue of the Union flag, and used instead to provide an emphatic trim to necklines or as a striking block of colour in shin pads and shoes. The identifying flag emblem on the chest of the athletics kit is rendered in two shades of blue, with a subtle pixelating grid running across it. Purely aesthetic touches included a loose belt at the waist of women's off-duty, Olympic Kit jackets to give the usually lumpen lines of a tracksuit top a flattering silhouette.



McCartney said: "it is one of the most beatiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately we wanted to athletes to feel like a team and be proud of the identity we created."

Ashley J

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